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Course Overview
International Marketing Project
Contents of the subject
The module consists of the development of complex (marketing-) innovations in cooperation with a practice partner. The following contents are dealt with theoretically and practically: Applied…
• Trend-, Marketing- and Consumer Behavior Research
• Research Methods
• Generating Consumer Insights
• Innovation Development/Business Model Generation
• Design Thinking
• Branding and Marketing Communication
The specific scope of the project (project partner, topic, task) is determined by the module coordinator / the lecturer.
Qualification aims of the subject
The module enables the students…
ILO 1...to identify the problem space in a project case
ILO 2...to select and apply the appropriate research methods (secondary and primary research)
ILO 3...to define and ideate a solution within a marketing context
ILO 4...to prototype and test the idea
ILO 5...to present convincingly the results of their research and innovation development
ILO 6...to document the results of their work in professional manner
Applicability of the subject
Master Program: International Marketing Management
Preparation for the Master's Thesis.
The nature of the examination / requirements for the award of credit points
Combined examination.
Presentation: 50% Presentation of project (ILO 1,2,3,4,5); 50% Written Assignment: documentation of project (per group 3.000 words, ILO 6)
Repeat Examination: 100% written assignment: 3.000 words
Literature and learning resources
Literature and learning materials are determined depending on the project topic.
Teaching and learning forms
Seminar; special feature: project work with a company, an institution or a NGO
Participation requirements
Courses of the first semester
Next events
| lecture, series | We, 10.04.2024 | 08:00 Uhr | 16:00 Uhr | A 1.31 |
| lecture, series | We, 17.04.2024 | 08:00 Uhr | 16:00 Uhr | A 1.31 |
| lecture, series | We, 24.04.2024 | 08:00 Uhr | 16:00 Uhr | B 1.30 |
| lecture, series | We, 08.05.2024 | 08:00 Uhr | 16:00 Uhr | A 1.31 |
| lecture, series | We, 15.05.2024 | 08:00 Uhr | 16:00 Uhr | Onlinelehre - synchron |
| lecture, series | We, 29.05.2024 | 08:00 Uhr | 16:00 Uhr | A 1.31 |
| lecture, series | We, 12.06.2024 | 08:00 Uhr | 16:00 Uhr | Onlinelehre - synchron |
| lecture, series | We, 26.06.2024 | 08:00 Uhr | 16:00 Uhr | A 1.31 |
| lecture, series | We, 10.07.2024 | 08:00 Uhr | 16:00 Uhr | A 1.31 |