Qualification aims of the subject

• International, cross-cultural, and comparative risk and crisis communication research
• Basic psychological theories and knowledge for managing risk and crisis communication (perception, emotion, stressmanagement, communication)
• Cross-cultural differences in risk perception as fundamentals of risk and crisis communication (see 3.1)
• Basic concepts of risk communication
• Principles and best practices of crisis communication
• Opportunities and threats of social media in risk and crisis communication
• Preparing and leading a press conference
• Preparing and evaluating a crisis unit exercise focusing on the different communication processes, styles and frictions of team leader, core team and extended staff.